Urbana, Illinois-based Parasol Records (and Parasol Label Group) was a natural outgrowth of Parasol Mail Order, which opened its mailbox in 1991 and was considered the premier US mail order for independent pop music for over a decade. Owner Geoff Merritt began Parasol Records by releasing his friends’ CDs and 7" singles. The majority of these artists played guitar-driven pop music as evidenced by releases from vanguard artists like Velvet Crush, Three Hour Tour, and Brian Leach. Since those early beginnings Parasol has been home to dozens of artists from all over the world. Guitar pop is alive and well at Parasol Records.